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Digital Marketing Executive – SriLankan Airlines

Job Posting - Digital Marketing Executive

Digital Marketing Executive – Sri Lankan Airlines

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Job Description

Identify core market segments aligned with e-commerce objectives and develop targeted strategies to drive market penetration and achieve revenue goals. Leverage a range of digital marketing techniques including social media, web analytics, email marketing, mobile marketing, and search engine optimization to ensure effective execution and measurable results.

Job Accountabilities:

  • Achieving the assigned E-Commerce revenue target by devising suitable strategies.
  • Driving, building and managing the E-Commerce Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Strategies.
  • Reviewing results of campaigns and evaluating progression made and modifying strategies if required.
  • Analyzing and evaluating SriLankan Airlines' performance while gauging its competitiveness compared to other airlines.
  • Coordinating with Country Heads and relevant business units to enhance Internet Booking Engine (IBE) penetration.
  • Liaising with Pricing, Revenue Management, and Country Heads to execute special tactical promotions to enhance sales.

Requirements

Bachelor’s Degree with 2 years work experience in a relevant discipline.

OR

Full professional qualification with 2 years experience in a relevant discipline.

The upper age limit should be 35 years as of the closing date 07th December 2024.

Be a Sri Lankan Citizen.

Employment will be offered on a fixed-term contract.

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Source SriLankan Airlines Careers
Closing Date 2025-12-07
Employer SriLankan Airlines

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