Digital Marketing Executive – Sri Lankan Airlines

Job Description

Identify core market segments aligned with e-commerce objectives and develop targeted strategies to drive market penetration and achieve revenue goals. Leverage a range of digital marketing techniques including social media, web analytics, email marketing, mobile marketing, and search engine optimization to ensure effective execution and measurable results.

Job Accountabilities:

• Achieving the assigned E-Commerce revenue target by devising suitable strategies.
• Driving, building and managing the E-Commerce Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Strategies.
• Reviewing results of campaigns and evaluating progression made and modifying strategies if required.
• Analyzing and evaluating SriLankan Airlines' performance while gauging its competitiveness compared to other airlines.
• Coordinating with Country Heads and relevant business units to enhance Internet Booking Engine (IBE) penetration.
• Liaising with Pricing, Revenue Management, and Country Heads to execute special tactical promotions to enhance sales.

Requirements

Bachelor’s Degree with 2 years work experience in a relevant discipline.

OR

Full professional qualification with 2 years experience in a relevant discipline.

The upper age limit should be 35 years as of the closing date 07th December 2024.

Be a Sri Lankan Citizen.

Employment will be offered on a fixed-term contract.

Apply Now

Download the English Advertisement (PDF)

Online Advertisement	Link
Apply Online	Apply Here
Source	SriLankan Airlines Careers
Closing Date	2025-12-07
Employer	SriLankan Airlines